Zena Adhami: The Right Person, the Right Time, the Right Place
Zena Adhami’s 2012 Design MFA thesis presentation
She decided to make it the subject of her CCA graduate thesis: an examination of the specific media and technologies that were making it possible for her to stay informed from halfway around the world.
This time of upheaval also represented a culmination of Adhami’s efforts to reconsider graphic design as a more politically engaged pursuit. “Every once in a while there’s a degree of social consciousness among designers, but usually I feel that they’re talking to themselves, and that’s a failure of design intelligence,” she opines.
This confluence of massive social change happening in the world, her own moment of being in a rigorous academic situation, and her own status as an insider-outsider (a Middle Easterner currently living in San Francisco) came together to make her see her profession and the world in entirely new ways.